![]() That is a reasonable amount of people that will be excluded. By adding subtitles, you don't miss out on potential listeners who have their device muted.Ĭurrently, less than 1 in 20 Americans are deaf or hard of hearing, according to the SSIP. Even if most of your listeners have their sound on, there will always be a percentage that has it off. When you're showing a video without subtitles you lose out on a lot of potential listeners. Over 85% of videos on Facebook are watched on mute. Or they are located in a public space and don't want to disrupt other people. You can imagine them listening to their songs in the background. The majority of people that are on social media do it via their mobile phones. People learn and remember more things when you hit them with all three aspects. To go a step further and increase the engagement of your videos you should add subtitles. You have the sound and video aspects in check. At a time when there is so much clutter on social media, having things that set you apart is do or die. The benefits of including subtitles in your videos are enormous.
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